MIAS 2024

Manila International Auto Show 2024

Manila International Auto Show 2024, commonly known as MIAS, was one of the most highly anticipated events in the global automotive industry. From April 4 to April 7, the event transformed the bustling city of Manila into a vibrant hub of innovation, style, and technology, attracting car enthusiasts, industry professionals, and media coverage from around the globe. As a renowned advertising powerhouse known for its creative prowess and strategic marketing solutions across various sectors, RMD Agency was on site to deliver exceptional coverage of everything MIAS had to offer.

One of the most exciting aspects of MIAS 2024 was its remarkable display of cutting-edge vehicles that showcased technological advancements and design excellence. Enthusiasts were treated to a diverse array of cars, ranging from groundbreaking concept vehicles to the latest electric models produced by top-tier automakers.

RMD Agency took pride in capturing every moment of this extraordinary event, providing viewers with exclusive access to the latest automotive trends and detailed analyses from industry leaders and experts.

Among the prominent exhibitors were a host of leading Chinese brands, including GAC Motors, GWM, HONGQI, JAC, JETOUR, JMC, BAIC, CHANGAN Auto, and Chery, all of which captivated attendees with their dynamic approaches to design and engineering. Adding to the international flavor, South Korean manufacturers such as Hyundai and KIA Motors presented their latest advancements, while Japanese automakers like Nissan, Subaru, and Suzuki displayed their commitment to innovation and sustainability.

The event also featured prominent contributions from the American automotive company Chevrolet and the renowned French brand PEUGEOT, showcasing a diverse array of vehicles that illustrated the exciting direction of the global automotive industry. This rich tapestry of brands and their offerings not only highlighted the technological advancements within the sector but also underscored the growing competition and collaboration across international automotive markets.

Among the standout moments of the event was the unveiling of eagerly awaited electric vehicles (EVs) from various manufacturers. With sustainability becoming a more significant factor in consumer choices, MIAS served as a critical platform for introducing the latest electric innovations.

RMD’s coverage included detailed features on these sleek designs and highlighted advanced functionalities, including smart technology integration and eco-friendly performance metrics. The presence of EVs at the show reinforced the industry’s commitment to advancing towards a greener future, demonstrating how automakers are evolving in response to consumer demand for sustainable mobility solutions.

Manila International Auto Show also proved to be an invaluable networking space for car aficionados, industry experts, and potential buyers. Visitors from all walks of life wandered through the exhibits, engaged in discussions about product features, innovations, and future developments.

RMD Agency’s team of scouts and photographers were busy capturing the excitement, ensuring that no exhilarating moment went unnoticed. Unlike other media outlets, RMD’s unique perspective was enhanced by its focus on emerging talent at the event. The agency took the initiative to scout several aspiring models making their first appearances at MIAS, providing them with prominent platforms to launch their modeling careers. Throughout the event, RMD Agency highlighted the intersection of automotive excellence and modeling artistry, showcasing not only the stunning vehicles on display but also the beauty and potential of these rising stars.

The event also featured a plethora of interactive attractions that engaged attendees more deeply. From live performances by popular musical acts to adrenaline-pumping test drives that let visitors experience the latest cars firsthand, MIAS was not just an automotive showcase; it was a celebration of culture, technology, and community.

One notable highlight was Hyundai’s promotional campaign, designed to attract new customers to their expansive lineup, specifically focusing on their popular models such as the CRETA and STARGAZER. The campaign emphasized attractive cash savings, encouraging attendees to take advantage of exclusive offers. For more information on these incentives, Hyundai’s official website provided further details and engagement opportunities for potential buyers.

Hyundai also made a significant impression by unveiling the Ioniq 6, a striking addition to their electric vehicle lineup. This sleek, aerodynamic sedan captures attention with its futuristic design and eco-friendly features, reflecting Hyundai’s commitment to sustainable mobility. The event highlighted the Ioniq 6’s impressive range, cutting-edge technology, and advanced safety systems, showcasing its potential to redefine the EV driving experience.

Hyundai’s participation in MIAS 2024 not only underscored their ambition in the electric vehicle market but also engaged the audience in a conversation about the future of sustainable transportation in the Philippines.

Moreover, MIAS 2024 was a testament to the rising prominence of electric vehicles in the automotive marketplace. Visitors were provided with ample opportunities to explore a diverse range of EVs, including compact city cars and luxurious sedans, underscoring the versatility and multifaceted nature of electric mobility solutions. Attendees left with an enriched understanding of the environmental benefits and advancements that come with choosing electric cars, reflecting a progressive shift in consumer preferences.

BPI Motor Insurance made a noteworthy impression at MIAS 2024 with its comprehensive offerings tailored for car owners. The insurance provider showcased an extensive range of products aimed at giving attendees peace of mind when it comes to vehicle protection. BPI’s knowledgeable team passionately engaged with visitors at their booth, discussing features and benefits of various policy types. From basic car insurance to specialized coverage options, BPI Motor Insurance emphasized the importance of ensuring one’s investment on the road, ensuring that attendees knew all their options when it came to safeguarding their vehicles.

As the Manila International Auto Show 2024 drew to a close, RMD Agency concluded its coverage with a detailed recap of key trends and highlights from the event. Our thorough analyses and insights underscored the impressive innovations making waves in the automotive industry while celebrating the remarkable talent showcased throughout the show.

In conclusion, MIAS 2024 proved to be a resounding success, bringing together the best of the automotive world and solidifying its stance as a premier event within the industry. RMD Agency was thrilled to be part of this journey, standing at the forefront of automotive advancements and talent recognition. As we look ahead, our commitment to delivering unparalleled coverage and insights remains unwavering. RMD Agency is enthusiastic about the future, eagerly anticipating new opportunities to highlight the latest innovations and celebrate the bright talent in the automotive landscape.

Video: Manila International Auto Show (MIAS)

To view all the pictures and media coverage of MIAS 2024, Click Here. This will take you to our gallery where you can see all the highlights from the event.