Tokyo Auto Salon 2025

Tokyo Auto Salon 2025

Tokyo Auto Salon 2025 Highlights Video 🎦

The Tokyo Auto Salon 2025 was an event that captured the imagination of automotive enthusiasts, industry insiders, and media representatives from around the globe. As the premier showcase for custom car culture, aftermarket parts, and innovative automotive technology in Japan, it served as a vibrant platform where passion meets innovation. Our team at RMD Agency was honored to be part of this extraordinary event, contributing our expertise in talent management, international event coverage, and visual storytelling to make a memorable mark.

The event took place at the Makuhari Messe Convention Center, a sprawling complex nestled in the Chiba Prefecture, just outside Tokyo. Known for hosting major international trade shows, exhibitions, and conventions, Makuhari Messe provided an expansive and versatile environment for the automotive extravaganza. The event was held from January 10th to 12th, with the first day reserved exclusively for industry insiders and media, and subsequent days open to the general public. This carefully curated schedule allowed us to witness firsthand the excitement and anticipation building among industry professionals and passionate fans alike.

Arriving early on Friday, January 10th—the designated Business Day—we experienced an atmosphere charged with professionalism and eager anticipation. This day was meticulously curated to facilitate networking among automotive executives, media personnel, VIP guests, and industry insiders. The event opened its doors at 9 a.m., initially restricted to those with special credentials. Thanks to our secured invitations, our team was able to fully immerse ourselves in this exclusive environment, engaging with key industry figures and gaining valuable insights into the latest trends shaping the automotive world.

Later in the day, at 2 p.m., the event opened to premium ticket holders—dedicated enthusiasts, collectors, and fans willing to pay a premium for an enhanced, more intimate experience. This strategic move by organizers rewarded loyal fans and cultivated an exclusive vibe, allowing us to observe the event from a privileged perspective and connect with passionate visitors eager to explore the latest in car culture and aftermarket innovation.

To better appreciate the scope of Tokyo Auto Salon 2025, it’s essential to understand its layout and how it differs from the Tokyo Motor Show, another major automotive event held annually in Japan. While both celebrate automobiles, they serve different purposes and audiences. The Auto Salon primarily focuses on aftermarket modifications, tuning, and car culture, offering vibrant displays of customized vehicles, aftermarket parts, and accessories. It is highly interactive, featuring live demonstrations, concept car showcases, and visual spectacles. The venue is divided into several zones: the Main Hall for vehicle displays, the Performance Hall highlighting tuning and racing innovations, the Custom Car Zone showcasing heavily modified cars, and the Business Zone for industry professionals presenting their latest products.

In contrast, the Tokyo Motor Show emphasizes broader technological advancements—electric vehicles, autonomous driving, and future mobility concepts. It features more formal exhibits, keynote speeches, and global car launches, often attracting automotive executives, government officials, and mainstream media. This distinction underscores the unique character of Auto Salon as a hub of creativity, customization, and community engagement, which perfectly suited our role at the event.

Our participation in Tokyo Auto Salon 2025 was multifaceted. As a leading agency specializing in advertising and providing models for event showcases, we collaborated closely with various automotive brands, aftermarket parts manufacturers, and tuning companies. Our primary role was to enhance each exhibitor’s booth through targeted advertising and dynamic model presentations—strategies that effectively showcased products, attracted attention, and generated media coverage. This approach allowed us to amplify our clients’ visibility and create engaging experiences for attendees.

One of our key contributions was the deployment of our striking VIP model. Her presence was instrumental in attracting visitors and effectively communicating our clients’ brand messages through interaction, photo opportunities, and promotional activities. She helped showcase products in an engaging way, creating memorable moments that resonated with both attendees and media representatives, thereby elevating the overall impact of each display.

Complementing these efforts, we orchestrated a series of social media campaigns and live coverage strategies to maximize our clients’ presence during the event. Utilizing state-of-the-art equipment like the Sony FX-3 Cinema Line camera—which features a full-frame sensor, 4K recording at up to 120fps, advanced autofocus, and excellent low-light performance—we captured stunning visuals. Through real-time updates and high-quality imagery, we ensured that the excitement of Tokyo Auto Salon 2025 reached audiences worldwide, engaging fans and industry stakeholders alike.

Our talented model played a key role in energizing the event by connecting across multiple booths, fostering collaboration, and sparking vibrant interactions. She built meaningful relationships with other models, helping create a lively atmosphere and engaging conversations. We organized exclusive photoshoots with branded displays and vehicles, generating compelling content that was widely shared on social media. The efforts of RMD Agency’s team not only boosted individual brands but also elevated the entire event, leaving a lasting impression and significantly expanding our clients’ reach.

Among the standout exhibitors was Garson DAD (D.A.D), a renowned Japanese company specializing in high-end luxury VIP car accessories and body kits often adorned with Swarovski crystals. Their participation showcased their latest extravagant creations, including a Mercedes-Benz covered entirely in shimmering Swarovski crystals.

Their display, emphasizing luxury and style, reinforced their reputation in the VIP car scene. They presented a variety of accessories, such as intricately designed steering wheels, shift knobs, and seat covers—each crafted with a signature Garson D.A.D touch—highlighting their commitment to transforming ordinary vehicles into extraordinary works of art.

Bridgestone also made a significant impression with their showcase of the latest tire technology, emphasizing innovation, performance, and sustainability. Their display featured Potenza tires mounted on a vibrant green Lamborghini Temerario, demonstrating high-performance capabilities suited for exotic, high-power vehicles.

They also introduced eco-friendly tires utilizing environmentally conscious manufacturing processes, alongside intelligent tire systems with sensors that monitor pressure, temperature, and wear in real-time. This showcase underscored Bridgestone’s dedication to pushing technological boundaries and leading the industry toward a connected, sustainable future.

Mazda’s presence was equally noteworthy, with their display highlighting the Mazda Spirit Racing Roadster 12R—a vehicle symbolizing Mazda’s blend of racing technology and everyday driving excitement. Developed by Mazda Spirit Racing, this model exemplifies performance and innovation, offering a glimpse into Mazda’s commitment to delivering joy and engagement in every drive. The car’s sleek design and advanced features drew considerable interest from attendees, reinforcing Mazda’s reputation as a leader in sporty, performance-oriented vehicles.

It is also worth mentioning that BYD showcased the Sealion 07 EV at the event, marking a significant step in their expansion into the Japanese passenger car market. Positioned as a direct competitor to the Tesla Model Y, the Sealion 07 attracted attention among industry insiders and consumers alike. The event served as an ideal platform to showcase BYD’s latest offerings, emphasizing their commitment to establishing a strong presence in Japan.

As of 2025, Japan’s electric vehicle (EV) market continues to grow rapidly, driven by government incentives, stricter emissions regulations, and increasing consumer demand. The country has seen electric cars comprise approximately 15% of new vehicle sales, with over 1.2 million EVs registered nationwide. Japanese consumers are particularly interested in domestically produced models, but the market is also becoming more competitive for foreign brands.

American EV brands like Tesla hold a significant share, with Tesla accounting for roughly 40% of the EV market segment in Japan, primarily through the Model 3 and Model Y. European manufacturers, such as Volkswagen and BMW, are expanding their presence with new EV offerings, capturing about 25% of the market. Chinese EVs, led by brands like BYD and NIO, are gaining momentum, now representing around 15% of new EV sales, supported by competitive pricing and advanced technology.

Our model played a key role in highlighting BYD’s latest innovations by engaging visitors through an interactive element. Positioned prominently within the expansive BYD booth, she showcased a QR code that attendees could scan to access exclusive offers, encouraging direct interaction. Her commanding presence drew the attention of numerous media representatives, who captured countless images of her, helping to elevate BYD’s profile and connect the brand with a broader audience on the international stage — especially in a competitive market like Japan.

This dynamic activation, orchestrated by RMD Agency, not only showcased BYD’s latest advancements but also underscored the brand’s commitment to sustainability and innovation. The buzz generated around the booth created a ripple effect, drawing more visitors and media coverage, ultimately elevating BYD’s presence at one of the world’s most prestigious automotive events.

BMW also made a bold statement, showing the new M5 (G90) equipped with M Performance Parts. This latest iteration combines luxury with sporty aesthetics, featuring bespoke accessories that enhance its dynamic character. The display included other M models such as the facelifted M2, M4 Competition xDrive, and the versatile i5 M60 Touring, all outfitted with performance upgrades.

A key feature of the M5 (G90) is its innovative plug-in hybrid powertrain, which pairs a twin-turbocharged V8 engine with an advanced electric motor. This combination not only offers impressive acceleration and high-performance capabilities but also reflects BMW’s commitment to sustainability and future mobility. The hybrid system allows for seamless switching between power sources, optimizing efficiency without sacrificing driving excitement.

Alongside the M5, other models on display showcased BMW’s ongoing focus on performance enhancements, including the refreshed M2, the M4 Competition xDrive with its sporty upgrades, and the adaptable i5 M60 Touring, all equipped with various performance parts to elevate their dynamic attributes and appeal to enthusiasts seeking versatility and excitement.

Our VIP model was instrumental in elevating the atmosphere at Tokyo Auto Salon 2025, embodying both elegance and modernity. She was dressed in an outfit sourced from our renowned agency wardrobe—highlighted by a stylish crop top featuring the agency’s logo—that perfectly aligned with the event’s sleek and sophisticated vibe. Against the dark grey backdrop of the BMW M Performance Parts booth, her vibrant ensemble created a striking visual contrast. Her great pose and poised demeanor complemented the refined setting, adding a touch of glamour to the overall ambiance of the exhibition.

The warm tones of her clothing contrasted beautifully against the sleek, dark setting, creating a dynamic visual harmony. Her presence not only showcased our VIP models’ versatility but also added a lively, engaging element to the event, capturing the attention of visitors and elevating the overall experience.

Adding an innovative edge, LOTUS JAPAN showcased the EMEYA electrical saloon, a stunning example of futuristic design and cutting-edge technology. The sleek, aerodynamic lines and futuristic details underscored LOTUS JAPAN’s dedication to pushing automotive boundaries and pioneering sustainable luxury mobility. Alongside the EMEYA, the Lotus Eletre made a significant impact as an all-electric SUV combining advanced technology with a sporty silhouette, demonstrating the brand’s prowess in electric vehicle innovation

Further showcasing Lotus’s innovation, Bon Racing introduced their modified Lotus Esprit, a classic sports coupe reimagined with modern lightweight engineering. Built with a full carbon body, upgraded suspension, and a 2200cc engine, this vehicle exemplifies the perfect fusion of heritage and modern racing technology. Although not available for public sale, it served as a testament to Lotus’s dedication to high-performance customization and engineering excellence.

The event also celebrated the artistry of automotive design through custom rims displayed across various booths. Attendees marveled at the diverse styles, from minimalist alloys to bold, intricate multi-spoke patterns. Many showcased advanced materials such as forged aluminum and carbon fiber, emphasizing strength and weight reduction—improving handling and efficiency.

These rims exemplified the perfect blend of form and function, allowing enthusiasts to personalize their vehicles with vibrant colors and unique finishes.

Caterham’s Project V, developed in collaboration with Xing Mobility, exemplified innovation in lightweight electric sports cars. This concept showcased advanced battery technology—Xing’s IMMERSIO CTP system—eliminating traditional modules for a lighter, higher-density pack.

Designed with a focus on maintaining Caterham’s lightweight ethos, Project V highlighted the potential of electric powertrains to deliver high-performance, eco-friendly driving experiences. By integrating cutting-edge battery technology and innovative engineering solutions, the project aimed to exemplify how sustainable performance can be achieved without compromising the brand’s core principles of agility and simplicity.

Automotive enthusiasts were captivated by the display of the ADRO Widebody Supra, a masterpiece that seamlessly combines aggressive styling with functional aerodynamics. The widebody kit transformed the Supra’s stance, giving it a lower, sleeker, and wider appearance that demanded attention on the show floor. Designed to improve airflow and downforce, each component—crafted from lightweight prepreg and wet carbon fiber, along with durable FRP and aluminum—highlighted Adro’s commitment to performance and style. Visitors marveled at how the sculpted bodywork and aggressive wide fenders created a race-inspired silhouette, elevating the classic Supra into a true showstopper at the event.

One of the most striking features of the ADRO Widebody Supra was undoubtedly its rims. The wheels featured a multi-spoke design with a polished finish that perfectly complemented the vehicle’s bold and refined aesthetic. The bold yet sleek appearance of the rims balanced the aggressive widebody kit, adding an extra layer of sophistication and style. Every element, from the aerodynamically optimized bodywork to the meticulously chosen wheels, exemplified how each detail was thoughtfully curated to enhance the vehicle’s commanding presence.

The complete GR Supra Widebody Kit from Adro, priced at approximately 3,250,000 Japanese Yen (around $19,500 USD), offers enthusiasts a comprehensive transformation for their vehicle, available directly through their website.

This price reflects the full kit, which includes all components necessary for a dramatic widebody upgrade. Other options are also available, such as the Supra Widebody Kit without Bumper & Wing, the Supra Widebody Kit without Wing, and the Supra Widebody Kit without Bumper, allowing customization based on individual preferences and specific styling goals.

Building on the theme of exceptional craftsmanship, LEAP DESIGN Inc., a renowned Japanese company based in Osaka Prefecture, demonstrated its mastery through its work on the Lamborghini Aventador’s Road Star. Their attention to detail is clearly visible in the carefully selected dress-up parts and high-quality components that not only elevate the vehicle’s appearance but also improve its performance. Key modifications include a sleek carbon fiber front under spoiler, stylish side skirts made from the same material, and a bold rear wing complemented by an extension spoiler—all contributing to a more aggressive stance and dynamic presence. These enhancements reflected LEAP DESIGN’s commitment to blending form and function seamlessly.

In addition to visual upgrades, LEAP DESIGN incorporated functional enhancements such as a sophisticated rear diffuser and an LED lighting kit, adding both style and practicality. A prominent front wing further accentuates the car’s sporty and refined aesthetic. These modifications showed LEAP DESIGN’s dedication to craftsmanship and innovation in automotive customization, affirming their ability to elevate performance while maintaining striking design elements. Their work exemplifies how performance and aesthetics can be harmoniously integrated to create truly exceptional vehicles.

Meanwhile, MoonTech captivated attendees with the legendary Nissan Skyline GT-R R34, affectionately known as BNR34. The showpiece was an exquisite example of craftsmanship, featuring a striking silver paint that gleamed under the exhibition lights, accentuating the car’s muscular lines and aerodynamic contours. Renowned for its performance and heritage, this iconic model was meticulously restored and enhanced, making it a true tribute to the vehicle that revolutionized the tuner scene in the late 1990s and early 2000s. Its presence reminded visitors of the rich history and enduring influence of the GT-R lineage.

The showcased BNR34 boasted a host of high-performance modifications and bespoke details that appealed to purists and modern enthusiasts alike. Its engine was tuned for optimal power, with upgraded turbos, a reinforced transmission, and advanced cooling systems, ensuring impressive speed and reliability. Inside, the car featured a combination of classic racing seats and modern digital displays, blending nostalgia with cutting-edge technology. MoonTech’s presentation not only celebrated the car’s storied past but also demonstrated their commitment to preserving automotive legends while pushing the boundaries of customization and innovation.

Adding to the diversity of high-performance offerings, STARCOK Co., Ltd. proudly showcased the rare and extraordinary SLR McLaren 722 Edition, co-developed by Mercedes-Benz and McLaren Automotive. The vehicle, based on the iconic Mercedes-Benz SLR McLaren, is a coupe sports specialty that combines luxury with raw power. Its robust 5.439-liter V8 engine (ABA-199376) produces an impressive 650 horsepower and 820 Nm of torque, making it a formidable presence on the road.

Only 150 units of the Mercedes-Benz SLR McLaren 722 Edition were produced worldwide, making it an incredibly rare and highly sought-after collector’s item. This limited production run underscores the exclusivity of this model, with each vehicle representing a unique blend of cutting-edge engineering and bespoke craftsmanship. Its scarcity heightens its desirability among automotive enthusiasts and collectors, cementing its status as a true automotive masterpiece.

Although not available for sale, as advised by the exhibitor, this vehicle was showcased as a prime example of STARCOK’s craftsmanship and passion for luxury automotive innovation. Its appearance highlighted the company’s expertise in presenting rare, high-performance cars that captivate enthusiasts and collectors alike. The display emphasized the seamless integration of engineering excellence and bespoke customization, reinforcing STARCOK’s reputation for pushing the boundaries of automotive design and performance.

Complementing these automotive marvels, Dunlop showcased an impressive lineup of five innovative tires across various themed zones, emphasizing their commitment to versatility and performance. In the Mountain Trail Zone, the GRANDTREK R/T01 was featured on a realistic mountain road scene, highlighting its off-road capabilities and exciting driving experience suited for powerful 4×4 vehicles. The Starry Sky Tunnel Zone displayed the premium SPORT MAXX LUX, a tire engineered for quietness and exceptional ride comfort, set against a serene starry backdrop that evoked an elegant and peaceful in-car atmosphere. Meanwhile, the All-weather Surface Zone introduced the SYNCHRO WEATHER, a next-generation all-season tire capable of adapting seamlessly to diverse conditions such as sunny, rainy, snowy, and icy roads, demonstrated through faithfully reproduced scenarios.

Additional zones focused on specific driving needs. The Snowy Road Zone featured the GRANDTREK XS1, designed for icy conditions with an aggressive tread pattern and customizable side designs, showcased against a snow-covered surface to highlight its powerful performance. The Bridge Zone presented the SPORT MAXX RS, blending high driving performance with city comfort, symbolized by a nighttime Rainbow Bridge scene that captures urban ease. Dunlop’s exhibit effectively demonstrated their innovative tire technologies tailored for various environments—from off-road adventures to urban commutes—emphasizing safety, comfort, and performance across all conditions.

The event’s diversity extended to motorsport, with the STANLEY CIVIC TYPE R-GT capturing attention with its bold aesthetics. Based on the iconic Honda Civic Type R, it was extensively modified to serve as a competitive race car for the SUPER GT 500 class. Its exterior featured a vibrant color scheme inspired by Stanley Electric Co., Ltd., with aerodynamic elements that emphasized its high-performance intent. The design seamlessly blended racing functionality with a futuristic aesthetic, making it a standout presence on the exhibition floor.

Although presented as a prototype, this vehicle was developed to showcase Stanley Team Kunimitsu’s cutting-edge technological advancements and engineering expertise. Designed exclusively for racing, it is not allowed on the roads due to safety and regulatory restrictions. The car exemplifies the team’s unwavering dedication to motorsport excellence and innovation, pushing the boundaries of performance and engineering to achieve new heights on the racetrack.

Adding to the excitement, an outdoor segment of the event included a demonstration of a Formula 1 car—the first since 2006—drawing significant attention from attendees. This rare showcase emphasized recent advancements in aerodynamics, hybrid power units, and technological innovation characteristic of modern F1 seasons.

It provided spectators with a close-up view of a racing machine’s intricate engineering complexity, further highlighting Japan’s deep-rooted racing heritage and its ongoing enthusiasm for motorsport innovation. This immersive experience not only celebrated Japan’s rich motorsport history but also served to inspire new generations of engineers, designers, and fans alike, fostering a continued passion for cutting-edge automotive advancements and competitive racing excellence.

Beyond the vehicles, the event also celebrated two-wheel performance. Among the standout entries was the BMW M 1000 XR, a high-performance sport adventure motorcycle. Its aggressive design and sleek lines immediately caught the eye amidst the bustling exhibition. Powered by a 999 cc inline-four engine delivering approximately 205 horsepower and 83 lb-ft of torque, it was built for rapid acceleration and high top speeds.

Equipped with BMW’s M Race Power Kit, advanced electronics, and lightweight suspension, the M 1000 XR demonstrated versatility—conquering twisty mountain roads or highway cruising with ease—appealing to both thrill-seekers and long-distance riders. The BMW M 1000 XR bike’s price is approximately 3,336,000 JPY, which is about $24,200 USD including consumption tax.

In conclusion, Tokyo Auto Salon 2025 was nothing short of an automotive spectacle that captivated the hearts and minds of enthusiasts from around the world. With an astonishing attendance of 258,406 visitors, the event demonstrated its unmatched status as a premier gathering for automotive innovation, passion, and creativity. The exhibition featured 389 exhibitors showcasing cutting-edge vehicles, groundbreaking technologies, and the latest trends shaping the future of the industry. A staggering 857 vehicles on display and 4,336 booths transformed the venue into a vibrant mosaic of speed, style, and ingenuity—truly reflecting the event’s grandeur and scope.

Throughout the event, our team also took the valuable opportunity to forge and strengthen professional relationships with prospective clients and partners in the automotive industry. This proactive approach highlights our commitment to being a trusted collaborator and key player within this dynamic field, paving the way for future success and impactful collaborations.

As an agency dedicated to elevating automotive brands through innovative advertising and dynamic event support, RMD Agency recognizes that success lies in the meticulous details—and in the people behind the scenes. That’s why we offer a diverse roster of talent, categorized into Beginner, Professional, and VIP tiers, each ready to support and enhance any client’s vision. Whether you need fresh talent to energize a new campaign, seasoned professionals to exude confidence and elegance, or VIP models to add an air of exclusivity, we have the perfect fit to bring your brand to life.

Looking ahead, the insights gained and relationships built during this remarkable event will undoubtedly fuel our ongoing efforts to deliver innovative advertising solutions and coverage services. We remain committed to staying at the forefront of industry trends, leveraging our extensive experience, and continuously expanding our network.

Finally, we invite you to explore our Gallery, where a diverse collection of photoshoots features our talented models alongside a variety of exquisite supercars. Experience the artistry and passion that define our work, and immerse yourself in the vibrant world of automotive beauty and style—an inspiring testament to creativity, craftsmanship, and the relentless pursuit of excellence.